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Company Information


Fashion Furniture Design (FF Design) was born on May 4, 2021, as Joint Venture between Design Holding, a global group in the high-end design sector jointly controlled by Investindustrial and The Carlyle Group, and FENDI, the Italian luxury brand part of LVMH, to develop the Fendi Casa business.

The joint venture involves Design Holding as majority shareholder.


Leading the joint venture as CEO, Alberto Da Passano - former President of FENDI for Europe and Middle East, supported by an organisational structure dedicated to the management of activities and the development of the all-round business in the main markets - starting with Asia - and to the integrated development of activities at the digital level. 



FF Design develops the new Fendi Casa collections, available through selective retail and a network of new single-brand shops, which also aim to offer interior design services and improve the customer experience.