Fendi Casa opens in Milan its first flagship store in a landmark building located in Piazza della Scala. Situated in the heart of Milan, next to the Teatro alla Scala, one of the city’s most important and representative city landmarks. The boutique references the Maison's most iconic stylistic and aesthetic codes, and the overhead mezzanine glass wall also references the roman arches, that delicately reflect those across. The interior of the boutique creates an immersive experience with rich references to the historical Palazzo Fendi in Rome.